Herd: How to Change Mass Behaviour by Harnessing Our True Nature (Unabridged) AudioBook Download

Herd: How to Change Mass Behaviour by Harnessing Our True Nature (Unabridged)
Rating : 4/5
Author : Mark Earls
Publisher : Audible, Inc.
Narrator : Dennis Holland
Released on : 26-MAR-2010
Audio Length : 12 hours and 54 min.
Type : unabridged
Format : AudioBook
Retail Price : $35.64
Sale Price : $24.95
Special Offer Price: $7.49

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Summary : Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuro scientists suggests that our species is designed as a herd or group animal.Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.To open the mind of the business listener, Herd provides a host of unusual examples and anecdotes, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing. Read more   Add to Favorites / Bookmark : Ctrl + D
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