Big Brands Big Trouble: Lessons Learned the Hard Way AudioBook Download

Big Brands Big Trouble: Lessons Learned the Hard Way
Rating : 3.63/5
Author : Jack Trout
Publisher : Penton Overseas, Inc.
Narrator : Jeff Woodman
Released on : 05-AUG-2005
Audio Length : 1 hour and 59 min.
Type : abridged
ISBN : 9781591251507
Format : AudioBook
Retail Price : $18.95
Sale Price : $13.27
Special Offer Price: $7.49

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Summary : Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders. Read more   Add to Favorites / Bookmark : Ctrl + D
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Keywords :sears, miller brewing, xerox, crest, burger king